Search Engine Optimization
“If you build it, they will come” does NOT apply to real estate websites. Buyers and Sellers need to be able to find your website. This happens primarily from organic rankings in the Search Engines. “Organic” meaning natural and not PPC (Pay Per Click). The vast majority of Real Estate Agents find themselves unable to compete financially with National real estate sites and the high cost of a PPC campaign in most markets.
In the very beginning, RETS PRO™ was built by SEO Professionals to use for their own real estate client’s websites. [You can read more HERE.]
Top 10 Rankings are not easily or rapidly archived. It takes months of website manipulation and many long hours to achieve high rankings. The time and cost depend on the size and competitive nature of your market. That being said, a top ranking site in a major market can bring in substantial commissions to a Real Estate Agent or Brokerage making it well worth the time and effort of bringing your website up to the top of the search engines like Google.
Once you get to the top in the Search Engines, you must maintain rankings. Search Engines frequently change their algorithms. If you can not identify these changes and change your website accordingly, you should consider hiring SEO Professionals.
RETS PRO™ takes on a very limited number of SEO clients. If you are serious about your Search Engine rankings, give us a call: (888) 540-9666 or use the information form below.